Mall For Africa: Best eCommerce Solutions in Nigeria, Africa

Introduction

Client Name

Mall for Africa

Business

eCommerce / Retail

Country

African Country

Mall for Africa is Nigerian based eCommerce solution which provides facility to customers in Nigeria & other African countries to purchase items from more than

200 US/UK stores and get delivery on their doorstep.

Mall for Africa is the leading global brand in the logistics industry. Their divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management.

Turnover $10 Million

Services in

Nigeria
Kenya
Rwanda
Tanzania
Uganda

50 more countries across different continents.

My association with Hidden Brains is not just a customer-provider relationship. We are in fact partners. I believe Hidden Brains has equal contribution as mine to the African market through the Mall for Africa solution.Chris Founder & CEO, Mall for Africa

Business Goal

Mall for Africa is Africa's global e-commerce solution. It provides Africans a platform through which to purchase items directly from international online retailers - companies that, otherwise, would be inaccessible to the African population. The patented app, platform, and payment system give users access to hundreds of US and UK e-commerce retailers and more than 8.5 million products combined. Mall for Africa is passionate about moving the global digital infrastructure forward.

Pain Areas

Well-known US/UK brands are not willing to provide direct delivery to African and other emerging regions
Payment in foreign currency is a big challenge in emerging market
For individuals, Lot of paperwork required to import an item
Complexities and difficulty in various calculations
High fraud ratio
Different rules in each country
Third Party store dependencies
Difficulty in warehouse management
Lack of technology knowledge by order fullfilment staff
Not an easy way for customers to place orders

Hidden Brains Approach & Solution

Hidden Brains played a vital role in understanding and capturing the concept and nailed it by launching iOS & Android apps and Chrome application successfully, making it a hit in African countries because of it's user-friendliness and responsiveness.

With the Business Goal of expanding to other countries and partnership between MFA & DHL Express, Hidden Brains created and launched multiple eCommerce websites for regions like Latin America, Middle East, Russia & some of the Caribbean countries customizing to each of it's Import/Custom Laws on all 3 platforms, Chrome, Android & iOS.

Intially we imported inventory from all stores but that was very challenging to import and keep upgrading
Developed browser extension and mobile native apps for easy user interface to fetch products from third-party stores to our cart directly
No technical support or changes required from any of the third party store. Everything is managed from our platform only
Multiple payment gateways integrated which accepts payment in local and foreign currency
Fraud prevention measurements were implemented with multiple security layers
Implemented AI/ML APIs to fetch HS code and category of the product based on product name
Keep processing thousands of categories of Amazon store and keep updating the data
With huge data of more than millions of items ordered on platform and other calculations performed, system kept evolving and reached to near accuracy level
Based on HS code data, system implements the restriction on product based on price, quantity, category etc as per rules of the country
Developed Auto ordering process system to place the order as soon as customer places the order on the platform
Integrated many third party APIs for automizing the shipment process
Developed custom workflow for various operations for warehouse, finance, customer service and other operations
Created multiple whitelabel solutions to reach to different markets
Managed all infrastructure and servers for client

Achievements

20+
payment gateways integrated
500+
Average orders processed daily
4000+
daily orders processing during festival season
$1M+
Transactions processed monthly
200+
eCommerce stores integrated
50+
Countries Deliveries across different continents
10+
Years in business
4+
Warehouses for order processing
8.5
Million products to show

Technical Information

Front end

Prototype Tools

HTML 5 CSS Bootstrap JS

Framework

Jquery JavaScript

Template Engine

Smarty 3.0

Back end

Programming Language

PHP 7.3.x ASP .NET

.Net based application to crawl product data from third party stores

Programming Framework

Core PHP Codeigniter Laravel

Mobile Application

Android Native App

JAVA Language

iOS Native App

swift

Database

MYSQL 5.7 MS SQL SQLite

Integrations

More than 30 third-parties integrated

Other Tech Info

Design Tools

Photoshop Adobe Dreamweaver

Security Standards

OWASP, data validations, authentication, authorization, provisioning & reports, sensitive data encryption, Cryptography, exception management, interface access privilege

Client Testimonial